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Branding Information

Choosing The Right Business Name


Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their BUSINESS NAME. ?I?ll just do business under my own name for a while, until I find something I like.? While it seems easy at the time, you might want to re-think the plan to change business names down the road. You will find that, as your professional recognition and customer base grow, people have started to IDENTIFY you with the name of your company. A name change in mid-stream can be costly and confusing.

Effective Public Relations Essential for Personal Branding


Move over pop star "Posh Spice" Adams and English soccer hero David Beckham, the personal branding power of newly engaged Australian celebrity sports couple Lleyton Hewitt and Rebecca Cartwright could be worth up to $100 million dollars.

No Logo? Launching A Business Without a Logo Can Sabotage You


Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally ?until [they] got a few clients? or ?until [they] get started.? Designing their own marketing materials when they launch their business, instead of having them professionally created, will make getting those initial clients more difficult, and may result in a business that will not succeed.

9 Keys to an Effective Logo


The right logo, with the right characteristics, will boost your visibility, credibility and memorablity ? which means more business for you!

Three Brand Identity Myths That Will Bring Your Business Down


To begin, let?s define ?Brand Identity,? which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces.

What is an Artists Statement & How Often Should It Be Updated?


An artist?s statement is a statement of ideas and thoughts that describe your philosophy, vision, and passion towards your artistic creations.

Brand Components


Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your goods and services. It?s what makes you different from everyone else in business. What are some of the components that come to make up your brand?

Great Brands Depend On Attention To The Brand Architecture


Do you have the architecture in place to make sure each and every brand contact sends the right message?

Britney Spears Branding


How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to follow in their footsteps.

Into The Limelight


To stand out in a cluttered world, become a recognized expert

Which Of These Words Attract Your Clients


Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.

Not So Stationary Stationery


The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today?s business.

The Keys to a Great Logo


Logo, graphic, icon, logotype, typogram, logoform, image?call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand. Understanding the key aspects of a logo will help in developing a durable, on target identity.

The Big-Pay Off -- Brand Value


Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditure of time and money, marketing tactics may not produce the desired gains.

Revealing the Roots: The Process of Building Brand


How is branding different than marketing?

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