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Branding Information

Measuring Return On Investment


...or Is My Brand Working?

How Important it is to have a Professional Logo Design for your Business?


There are a lot of things that contribute towards the success of a business. Having a good quality product doesn't necessarily assure the success of a business. To build a long term impression on your customers, it is vital that you have a proper marketing strategy and something unique about your company. Here comes in the importance for having a custom logo design.

How Do You Define a Good Logo Design?


Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.

You?ll Bring a Parade of Business to Your Door!


Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be. Parades are a wonderful marketing tool if you know what to do! I recommend being a part of your local town parades. For most local home towns, it only takes a convertible and some decorations. The biggest parade in my home town is the Rose Parade because I grew up in Pasadena. There are not too many locals in that parade, but the little know Doo-Dah Parade is FULL of locals and locals watching it. When people like a particular float or group, they throw soft tortillas at them. Most local parades are covered by the local cable company.

Corporate Identity - A Rough Guide


A rough guide to corporate identity

Are You Brand Worthy?


Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

The Art of Successful Branding


Branding: it?s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world?s most prominent corporations, but it?s no less important to the small business owner. Your Brand is your identity; it?s every single puzzle piece, fitted into the big picture of your company. From your name and logo to your business philosophy and corporate mission; from your advertising campaign message to your design elements; from your products and services; all that is owned, produced, stated, sold and marketed by your company falls under the broad heading of your Brand.

10 Secrets for Free Media Placement


Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?

The Trust Issue In Marketing


One of the prime motivating factors in the purchase decision making process is ?trust?. A consumer will at some point for however long or short of a time, ask the question, ?Can I trust this company/person/product??

Brand Lo-o-o-o-o-ve...


So... how have you been building your brand lately?

Brand Love, Part 2


Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business.

The Top 10 Strategies for the Positioning of Success


Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big in today?s cutting edge world of business, you have to begin by thinking differently and by challenging the status quo. Whether you are a new or an established business owner, these ten powerful strategies will position your company for big success.

Value-pricing Strategy: Were not The Cheapest but...


In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended. It attracts bargain hunters ready to defect to competitors for a better deal.

Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands


You'd have to labor to shield yourself from the power of Branding; it's hard to avoid it in today's business and social climate. Even in the backwoods of very, very small-town America, you couldn't emancipate yourself from the in-your-face concepts of Branding messages from all over the world. Even in conversations that don't discuss it (and those are becoming few and far between), Branding is present. On television, in the supermarket, at the movie theater, in your car, Branding is constantly with you. If you're in business-any business-you are involved in Branding in some way. If you are a sole proprietor, you may, yourself, be a brand.

What Make Us Unique and Different


Starting a business can take a lot of time, money, and energy. And because we don?t want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others. While copying others has many benefits, namely using tried and true methods as well as saving time and money, the true success of your business will come from your own uniqueness.

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