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Branding Information

Getting Started in the Mail Order Business. How Much Does It Cost?


INTRODUCTION

Brand Your Consulting Brilliance


Today?s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as ?the ultimate driving machine,? ?don?t leave home without it,? and ?just do it.? Chances are good that you can immediately associate them with BMW, American Express, and Nike. These companies have mastered ?brand brilliance.? Brand your consulting brilliance because the future of your business depends on it.

Optimize Your Mailing List For Better Results


A list of customers who have previously bought from you is your most important asset. These are the customers who will provide you with return business, which is more profitable than the first sale. Are you getting the most from your customer list? There are some secrets you should know, so you can squeeze the most benefits out of your mailing list.

The Secrets of Starting Business Successfully


Starting Business Secrets will help you to start your own business successfully.

Santa - The Brand


Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.

Creating Powerful Names for Products, Services, and Your Business


The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool. One way to make yourself and your business attractive is to have something exclusive and enticing, promising benefits. Good names for your business, products and services can do that. Good names market for you.

Setting the Right Price


One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you.

Build Customer Loyalty by Promoting Your Customers


Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build their businesses and increase their demand for your products and services. Whether or not using customers in your marketing causes them to buy more from you, your willingness to showcase them will cause them to feel more attachment to you and will encourage them to remain customers for a long time to come. Here are a few ways you can make this work for you.

You Bored Me at Hello - Top Three Strategies for Networking Your Brand


"You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that point and the rest of his talking was unnecessary. When in networking situations, many small business owners leave people with a slightly different feeling. If questioned for the truth, what would likely be said is, "you bored me at hello!" That is definitely not a great way to grow your business into a powerful name brand. Networking works, but not if you leave your prospects bored.

Branding - More Than Just a Statement - A Memory Scar


Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.

Go Ask Alice


One of fiction's finest marketing minds, The Cheshire Cat,once told Alice in Wonderland something all business ownersand marketers should remember:

Standing Under the Umbrella And Still Getting Wet


Make More Money Making a Name for Yourself

Eye On The Pie: Branding From an Investors P.O.V.


When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public-- when money-minded people want more, they want a piece of your brand pie.

The Big Uneasy: Clearing the Clouds of Guess


People often come to me to assist them with developing their brand because they are unable to accomplish the business success they desire. They're experiencing what we call the Big Uneasy--the state of being when things are hard. They are stuck in an idea, unable to make it happen, and dreams are unfulfilled. Life is heavy, there's a lack of flow... the Big Uneasy has taken over.

Trademark Your Business ? Lessons Learned


Small business owners learn many lessons the hard way - throughthe school of hard knocks. I recently experienced my own toughlesson concerning the importance trademarking my business name.Like many solo-entrepreneurs on a tight budget, the thought oftrademarking my business name was not high on my priority list.Had I placed more importance on it, I might have saved myselfsome anxious moments, not to mention a few hundred dollars inattorney fees!

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