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Branding Information

Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?


Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let?s discuss just how bad it really is. Let?s us discuss Ray Kroc, founder of McDonalds and the Father of Franchising. In this philosophical discussion let us look at history for a moment shall we? If Ray Kroc had to pay $45,000 to create disclosure documents to franchise right out of the gate, could he have still had the capital to do it? Would he have wanted too? What if he had to pay an additional $15,000 per year to stay registered in all the states; another $10,000 to $20,000 to keep up with the law changes and case law? Could he have actually stayed in business?

FTC Reviews The Franchise Rule


After more than a decade since the last attempt to update the 1970?s Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to tighten up ambiguities, which over time have occurred in this sector, when we should be dismantling the over regulations choking the industry? Why we are trying make rules upon rules, where no rules are needed since no problem really exits? Why can?t we use the red magic marker approach and start drawing lines thru massive amount meaningless dribble required in these disclosure documents?

Brand Your Name!


Have you ever thought about branding your name? Does the idea sound too egotistical for you or does it make good business sense? Let's examine personal name branding and how it can help you achieve the recognition you need for your business and put you quickly on the path to success!

7 Branding Secrets: Ready or Not?


Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and say about you. The power of a brand can?t be over-estimated. The Golden Arches are known worldwide.

Attract More Clients With A Brand Identity


You?ve probably heard that people buy products and services from people they know, like and trust. And, as I have done, you?ve probably wondered how you can foster more of this ?Know-Like-Trust? factor in your business relationships. Pictures are tied to our emotions in powerful ways, so strategically using your logo and brand identity materials (business cards, letterhead, brochures, website, etc.) to enforce this connection is a great idea.

Choosing the Right Color Palette


Color is a highly personal experience ? everyone has favorite colors, and other colors that they absolutely don?t like. So, how do you determine which colors that will work for your business identity, and that will send the right message to?

Types of Logos


There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors.

Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements


While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible.

Differentiate and Dominate


Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.

When Search Engine Marketing and Trademarks Collide


In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a negative to their brand. They do not want unauthorized third parties to advertise their products, because they may do it in a poor manner which will generate negative consequences for the quality of the company?s brand. Recently, Google was charged with trademark violations by Geico and American Blinds. The cases (C 03-05340 JF US District Court For The Northern District Of California San Jose Division) have gone to the discovery phase of litigation, which means the judges have said there is enough there right now factually to potentially justify these lawsuits. The impact of this trial could be vast for search marketers.

Why Branding?


Having a concise, clear image that you project to your clients and customers is important in today?s market. More and more people are leaving the job market and creating their own business, whether by choice or necessity, so the competition continues to expand. Therefore it is increasingly important to stand out among your competition. You want your business to be memorable!

Corporate Internet Branding ? Branding Your Business Online


Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete's DuperRooter, was looking forward to a nice, hot, decidedly Atkins-disapproved pizza ? the stuff of which dreams are made. The week before, Pete was doing a bathroom remodel at Bob's historical Chicago bungalow. The house had only one bathroom, so Pete had to complete the project as fast as possible. Due to a series of unfortunate events, some of which involved a repeated, forceful application of a rather large hammer, Pete stayed much longer than he initially anticipated. To bungalow owner Bob's delight, Pete completed the remodel the same day.

Franchisor Policies for Unlicensed or Sold Territories


Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our franchise system. We came up with this policy, which is also in our Confidential Operations Manuals. Here is a sample policy for our franchisees:

The Role of a Visual Vocabulary in Brand Identity Design


Visual elements are a major part of your business?s brand identity design. The keystone of that design is the logo, but in many cases, the logo isn?t enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is contained in your logo.

Logo Files: Versions Of Your Logo That You Should Own


Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other service providers).

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