|Mikono.com - Branding resource by Mikono.|
Self-Marketing: The I Focus
Ever had one of those conversations where you wondered what the topic was and the only word you could identify was "I"?
As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other person tires of hearing "I". So, the problem is?
How's the weather over there? Is there life after "I"? Can we change the topic? Is there someone else who wishes to speak now? Check please?
If the only person you are qualified to discuss is yourself, your listeners will be heading for the exit rather quickly. Your self-marketing won't get you very far if you can't talk about anything or anyone else.
Self-marketing works best when you learn to focus on your listener. Ask questions. Encourage your "audience" to tell you about themselves. Offer solutions for their problems. Focus on them.
So, how do you sell yourself? By promoting, motivating, and encouraging the other person, you will find they are attracted to you.
While it's important to be sure they get your name (so they remember who you are and what you do), it's more important they know you have their name and know what they do. When you contact them later for networking purposes, they'll know you were sincere.
Copyright © 2005 - Jan Verhoeff
Jan Verhoeff recognizes opportunity for advancement, personal marketing, and networking in most any location. Putting your name on the market, being able to achieve your goals, and knowing how to reach your potential is brand performance. Brand your market with eBiz Brand Performance.
Corporate Branding ? Dont Forget Your CDs!
Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations on CD-Rs. Since CD-Rs have become the "new and more efficient" way of exchanging important information, it would seem that more companies would find it valuable to brand their CD-Rs also.
Its Time For Some Steak
Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in most business circles.
Go Ask Alice
One of fiction's finest marketing minds, The Cheshire Cat,once told Alice in Wonderland something all business ownersand marketers should remember:
Brand Love, Part 2
Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business.
Product Positioning for Enterprise Software and Information Technology Companies
Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it's remarkable how much the properties of good positioning resemble the properties of a good lie.
7 Branding Secrets: Ready or Not?
Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and say about you. The power of a brand can't be over-estimated. The Golden Arches are known worldwide.
The Big-Pay Off -- Brand Value
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditure of time and money, marketing tactics may not produce the desired gains.
Business Case Study Automotive Detailing Franchise Company
How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded.
A Successful Failure
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.
Branding Mistakes - Brand Identity Guru
1. It "sells itself." I don't need to market.
Brand Your Consulting Brilliance
Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as "the ultimate driving machine," "don't leave home without it," and "just do it." Chances are good that you can immediately associate them with BMW, American Express, and Nike. These companies have mastered "brand brilliance." Brand your consulting brilliance because the future of your business depends on it.
Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your "brand" with such superficial cosmetics is like saying that people are really only the sum of their name, face and sometimes their clothing
Your Business Logo and Color Scheme
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them. A logo emerged: simple, elegant, with the right feeling for my business. I took the ideas from the stamps and played with Photoshop on the computer until I had created an original business logo that felt totally right.
All About Branding
In this article i will explain how you can make your brand an succes.
The Trust Issue In Marketing
One of the prime motivating factors in the purchase decision making process is "trust". A consumer will at some point for however long or short of a time, ask the question, "Can I trust this company/person/product?"
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.
Brand Positioning - Brand Image
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ...
I Hate My Logo! What You Should Get For Your Money and Why
This is not a how-to design a logo. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years. Learn how greatly the symbolic significance of your corporate identity can impact your business. To say anyone can design a logo is to say anyone can design a 53 story high rise. Here are some key lessons that will tell you if you're choosing the right architect for your corporate identity!
Logo Design Tips
Logos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recognition of a Company which in-turn builds branding. Business owners and overly enthusiastic artists can often go astray in their efforts to design the perfect logo. There are too many examples of logo designs that look uninspired, overtly abstract or seem to be nothing more than whimsical art. Many of these logos are designed without forethought into usage, application or even cost impact upon a business. So how do you create a logo that makes business sense? Consider following a few simple guidelines:
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid brand image. Your Web design, brochures, ads and all other collateral should be developed to enhance the corporate identity of your company and enable customers to instantly identify with your organization's spirit and messaging.
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