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How to Write Classified Ads that Get Results Now.
SELLING DIRECTLY FROM A CLASSIFIED AD
Classified ads can be used to sell products directly from the ad.
CLASSIFIED ADS FOR MAXIMUM INQUIRIES
Classified ads are substantially less expensive than small space
Before you write the ad know exactly what it is you want to sell.
This ad may read as follows:
TREMENDOUS PROFITS THROUGH SELF-PUBLISHING! Start part-time. Easy
THE OPENING LINE
The first 3 or 4 words-- are critical. Since there are hundreds
Open any publication and review the ads and you will see that
Still Looking For A New Beginning? Write.......
What do they mean by that? How does any of that pertain tome and
The Easiest Business On Earth. Valuable information mailed
Do you think many people are going to write in for an ad like
THE OBJECT IS TO GET THE READER TO TAKE ACTION - NOW!
In less that 25 words you have to create a message that will make
SELF-CENTERED ADVERTISING COPY IS INEFFECTIVE
With some practice you should have no problem getting lots of
SOME COST SAVING TIPS
Almost all weekly and monthly publication will charge for each
The following ad has 23 words.
TREMENDOUS PROFITS THROUGH SELF-PUBLISHING
This ad has 21 words.
TREMENDOUS PROFITS THROUGH SELF-PUBLISHING
Or this one which has 18 words
SELF-PUBLISHING, TREMENDOUS PROFITS!
Some publications charge 2 words for the zip code and state, some
Evaluate the cost effectiveness of your ad by the cost per
WHEN THE INQUIRIES START ARRIVING
If you have written and placed an effective ad and the inquiries
1. Your sales/promotional package must be ready before the first
2. The ad you are placing is just the beginning. The names which
3. A percentage of your inquiries from this first ad will become
4. The inquiries that did not buy buy this time may still buy at
Many mail order companies may only make a small profit or just
Copyright 2004 by DeAnna Spencer
This article may be reproduced freely on the Internet as long as the resource box remains intact.
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with the customers you want?
12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30 gms. Five size8-1/2x11 circulars can be mailed with a 1st class postage stamp. By using all 10 sides with a variety of offers you have agreater chance of receiving an order.
Trademark Your Business ? Lessons Learned
Small business owners learn many lessons the hard way - throughthe school of hard knocks. I recently experienced my own toughlesson concerning the importance trademarking my business name.Like many solo-entrepreneurs on a tight budget, the thought oftrademarking my business name was not high on my priority list.Had I placed more importance on it, I might have saved myselfsome anxious moments, not to mention a few hundred dollars inattorney fees!
Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. They will be parked so evenly that you won't see them. This is why the telephone company and most large cable companies require drivers to put a cone behind their vehicle whenever they park their vehicles. It gets the driver in the habit of checking behind the vehicle since he has to get out and pick up the cone. You might also take a peak before you get in and drive away, especially if you are backing up. One day you will be glad you did.
Business Branding - How Character Affects Customers and Your Business Image
The public buys far more than just your products, services and so-called image promotions. Whenever they interact with anyone or anything associated with your business, they are automatically branded emotionally, good or bad, by the totality of your business character.
Brand Warfare is More of a War than You Think
We will discuss Brand Marketing for a minute. In this discussion we would like to talk about brand line extension and how to do it correctly. First we are not sure if you have been looking in the grocery stores lately, but you might have been noticing some very interesting things amongst America's top selling brands, this has been increasing for about the last 5-years. For instance look at GE Light bulbs sometime. They have not only the original light bulb that GE is known for they now have; Soft Pink, Crystal Clear, Original, Standard, Miser (The energy saving light bulb), and of course Party Light Bulbs in colors of yellow, red, green, blue, and orange.
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure each and every brand contact sends the right message?
Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements
While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible.
Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is. Let's us discuss Ray Kroc, founder of McDonalds and the Father of Franchising. In this philosophical discussion let us look at history for a moment shall we? If Ray Kroc had to pay $45,000 to create disclosure documents to franchise right out of the gate, could he have still had the capital to do it? Would he have wanted too? What if he had to pay an additional $15,000 per year to stay registered in all the states; another $10,000 to $20,000 to keep up with the law changes and case law? Could he have actually stayed in business?
Hummer is an Excellent Brand
What size is your Hummer? Hummers Come in All Sizes; Tiny, small, medium and large and of course the most popular of all; The Oh My God Size. They make matchbox size Hummers, Tonka Toy size and adult size. Are you quite sure you know your hummer sizes. Marketers of the Hummer Brand want to be omni present in your life and it is working. For instance here is a toy hummer you can buy online
Getting Started in the Mail Order Business. How Much Does It Cost?
Into The Limelight
To stand out in a cluttered world, become a recognized expert
Standing Under the Umbrella And Still Getting Wet
Make More Money Making a Name for Yourself
Adventures in Advertising and the Affect on the Brand Name
Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers. We have watched as they attempt to understand their customers buying behavior and how they try to create a desire to purchase. Few companies do this very well, few advertising agencies understand the dynamics of multiple markets. I have seen many advertising agencies squander their client's money. In my company, our team has nominated a few companies for their understanding of their customers, we have only considered those companies who cross ethnic barriers, and market to multiple sectors and customers in many industries. My choice was Rolex and Nike. Others members of our team felt comfortable with were GM, Dell, In and Out Hamburgers, Starbucks, E-Trade, MFS, Coca Cola, FEDEX, Washington Mutual, Mastercard, Wal-Mart (new series of ads), GE and Southwest Airlines.
Trade Journals in Franchising
As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference. They use to give away subscriptions to Successful Franchising on franchise web sites; unfortunately that magazine was unable to weather the storm. They stop publishing in October of 2001. Now we see a re-emergence of Franchise Times, who has hired a new salesman, who is going to all the franchisors and telling them to advertise.
Jan Verhoeff: Brand Your Market
Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, George W. Bush policies, and Oprah Magazines; the list goes on. Each of these has a unique emblem of success, their name and face. No other product can compare; no other is similar.
Speech on Branding from a Franchisor Founder
I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity?
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of ideas. In the same way could brand B be an elderly, conservative and relaxed man. The brand can also have a completely inexpressive and bad image. That is how brand C may not have any real personal characteristics, slim, tall, unnoticeable and calm.
Whats In A Name? When It Comes To Your Business, Plenty!
Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember?-- Randy P.
Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards
June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them. They are great at parties and at screenings - the red glow looks really cool in a dark room. Everybody asks about them when they see them so it's a great entre into talking about the film".
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