|Mikono.com - Branding resource by Mikono.|
Britney Spears Branding
How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to follow in their footsteps.
We've all heard of branding, but do you do it? Have you branded yourself? If you have, are you expanding your marketing opportunities with your brand?
Once you've created a name, built successful marketing campaigns and gotten people to know and like who you and your company are don't stop there.
The real money is in building multiple streams of income. Once your brand begins to build you can diversify to create your own franchise. Think Star Wars, Harry Potter, the books for "Dummies." You don't have to be a celebrity or an acclaimed author to cash in, but we can definitely learn from them.
Here are some examples:
Britney Spears makes money on CD's, concert sales, posters, books, movie appearances, TV appearances, videos, Pepsi commercials and other endorsements.
Paul Newman makes money on movies, and makes money for charity on salad dressing, pasta sauce, popcorn, salsa, lemonade, steak sauce, cook books, T-shirts, hats, and sweatshirts.
Mark Victor Hansen and Jack Canfield (The "Chicken Soup For The (fill in a lucrative target market here) Soul" authors make money on a series of books and tapes so large and profitable that they have their own book rack at Barnes and Noble stores everywhere. There are over 35 titles and 53 million copies in print in over 32 languages. What if they would have stopped with the first title and not bothered to expand the money making potential of their brand?
Talk about branding! ...and they get other people to send them stories for free so they don't even write the books. Beyond this, they make money from other books and tapes, public speaking, joint ventures, and seminars.
Robert Kiyosaki (author of "Rich Dad, Poor Dad) makes money from books, tapes, board games, public speaking, seminars, an affiliate program, game events, teleconferences and real estate.
There are limitless possibilities of where you can go in expanding or capitalizing on your brand. Mark and Jack have used their "Chicken Soup" fame to sell unrelated products that are also directed at helping people live the lives of their dreams. Paul Newman is using his fame as an actor to sell food and sauces that have nothing to do with the movies he's been in.
So don't limit yourself. As your success builds over time continue to write down new and bigger goals. Imagine what you would do and what products you would create if you were already famous in your field. What would you sell? How would you market? How would you expand your empire?
You are a brand and so is your company. Even before you had a business everyone you came into contact with had an idea of who you were (your brand) because of how you presented yourself. Now it's time to be aware of the brand your building and make the most of it.
Hey, we can't all be Britney, but we're missing the boat if we don't learn from watching her cash in.
About The Author
Sopan Greene, M.A. is a marketing & life coach & editor of the Net Profits newsletter. Grab Your 2 FREE eBooks & a FREE report: "Million Dollar Emails" "How To Start Your Own Traffic Virus" & "The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making..." mail to: email@example.com
Corporate Logo Design ? 6 Keys to Success
A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.
Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength's and equities? What are the barriers or threats standing in the way? A brand strategy company will provide you with an objective assessment of your brand.
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity ? which means more business for you!
Hummer is an Excellent Brand
What size is your Hummer? Hummers Come in All Sizes; Tiny, small, medium and large and of course the most popular of all; The Oh My God Size. They make matchbox size Hummers, Tonka Toy size and adult size. Are you quite sure you know your hummer sizes. Marketers of the Hummer Brand want to be omni present in your life and it is working. For instance here is a toy hummer you can buy online
Brand Value Plan - Brand Identity Guru
Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value.
A good logo vs. a FABULOUS logo
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo which looked like something anyone else can come up with. A couple of color changes to the logo, alteration of the logo text is inevitable and then maybe changing the alignment of the logo here and there?.THAT'S IT! $500 per pop!!??
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press. In other words, your logo gets to everyone and as they say you only have one chance to make a first impression. Present yourself clearly and dynamically, and you'll look like a professional, even if you are a small company.
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of anexisting category. Branching takes patience and time.There are two speeds for launching a brand, each one withits own pros and cons.
Notable News - The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An Awesome Guarantee
Corporate Branding ? Dont Forget Your CDs!
Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations on CD-Rs. Since CD-Rs have become the "new and more efficient" way of exchanging important information, it would seem that more companies would find it valuable to brand their CD-Rs also.
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers...
Trade Journals in Franchising
As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference. They use to give away subscriptions to Successful Franchising on franchise web sites; unfortunately that magazine was unable to weather the storm. They stop publishing in October of 2001. Now we see a re-emergence of Franchise Times, who has hired a new salesman, who is going to all the franchisors and telling them to advertise.
Branding Article: Pepsis Missed Brand Opportunity
I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it's not Coke.
Your Small Business Name -- Important?
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.
Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good.
Build Brand Identity - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood. It's the ability to generate excitement about what you have to offer. And when your prospects are excited about your services, marketing becomes a whole lot easier. You get more attention, more response, more sales and more referrals.
10 Secrets for Free Media Placement
Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?
All About Branding
In this article i will explain how you can make your brand an succes.
Branding ? Brand Identity Guru
Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company. Improving a brand is, therefore, one of the best marketing tools available because it involves your whole company and in the end, creates happier customers, more loyalty and higher marketshare.
home | privacy & terms | site map
|Copyright © 2007 PageButler.com|